I'm an AI & product design leader
I'm an AI & product design leader
I'm an AI & product design
building experiences that make impacts.
building experiences that make impacts.
leader building experiences
that make impacts.

Currently Lead Product Designer at YouGov which acquired the startup Yabble, where I designed and grew AI-native products even before the ChatGPT era. Previously co-founded Atprex and Ezersoft.

I help startups and large companies build and grow products through thoughtful design while helping teams reach their full potential across ResTech, enterprise SaaS, FinTech, Human-Computer Interaction and AI-native products.

Currently Lead Product Designer at YouGov which acquired the startup Yabble, where I designed and grew AI-native products even before the ChatGPT era. Previously co-founded Atprex and Ezersoft.

I help startups and large companies build and grow products through thoughtful design while helping teams reach their full potential across ResTech, enterprise SaaS, FinTech, Human-Computer Interaction and AI-native products.

Featured works

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Startup

Product Development

Quro App

A gamified family productivity app that transforms daily tasks into exciting quests, helping parents cultivate children’s financial literacy through rewards-based progression that strengthens habits, responsibility, and connection

AI Experience

UX Research

All New Yabble AI

Improved AI Experience (AX) through interactive Agent that knows about your data. Add knowledge and generate agent-driven artifacts all inside the chat interface without having to switch to another tool

AI Experience

UX Research

All New Yabble AI

Improved AI Experience (AX) through interactive Agent that knows about your data. Add knowledge and generate agent-driven artifacts all inside the chat interface without having to switch to another tool

Product Development

Engineering

YouGov BrandIndex Voices

How YouGov Voices went from a CEO's hunch to a global launch

Product Development

Engineering

YouGov BrandIndex Voices

How YouGov Voices went from a CEO's hunch to a global launch

AI Experience

Product Design

Virtual Audiences

Turning data into personas researchers can interact with. This product played a pivotal role in YouGov acquisition in 2024.

AI Experience

Product Design

Virtual Audiences

Turning data into personas researchers can interact with. This product played a pivotal role in YouGov acquisition in 2024.

Product Strategy

Design System

Chat UI2 for Gen AI

What it's like to build a chassis for AI Agents: Exploring one adaptive interface for every way people talk to their data

Product Strategy

Design System

Chat UI2 for Gen AI

What it's like to build a chassis for AI Agents: Exploring one adaptive interface for every way people talk to their data

Side projects

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Visual Design

Aesthetics

Oddeye Supply: Your Weekly Dose of Inspos

Curated supply of inspirations from art, music, architecture, exhibitions, writings, products.

Visual Design

Aesthetics

Oddeye Supply: Your Weekly Dose of Inspos

Curated supply of inspirations from art, music, architecture, exhibitions, writings, products.

Branding

Art Direction

'Solus' Oceania Tour Branding

Visual design for 'Solus Christus' Oceania Tour

Branding

Art Direction

'Solus' Oceania Tour Branding

Visual design for 'Solus Christus' Oceania Tour

AI Experience

Product Design

Script Studio

Building a hypnotherapy script designer service that helps qualified practitioners turn a client case into a structured, clinically-grounded script in minutes

AI Experience

Product Design

Script Studio

Building a hypnotherapy script designer service that helps qualified practitioners turn a client case into a structured, clinically-grounded script in minutes

Illustration

Visual Design

Reimagining your WFH space

Editorial Illustration for Medium article about the joy and pain of all remote workers since the pandemic

Illustration

Visual Design

Reimagining your WFH space

Editorial Illustration for Medium article about the joy and pain of all remote workers since the pandemic

Latest notes

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Conference

Product Design

When AI lowers the floor, we raise the ceiling.

Config 2026 and why the product designer’s role is absorbing code, motion and more, not shrinking.

Conference

Product Design

When AI lowers the floor, we raise the ceiling.

Config 2026 and why the product designer’s role is absorbing code, motion and more, not shrinking.

Design

UX Writing

Inviting Users Into Your World

Storytelling as a UX Design Framework

Design

UX Writing

Inviting Users Into Your World

Storytelling as a UX Design Framework

Design

Product Design

Where should Digital Design go from here?

Beyond flat design, towards a more sensory experience

Design

Product Design

Where should Digital Design go from here?

Beyond flat design, towards a more sensory experience